AI is notorious for sounding like, well, AI. Telltale phrases, like "Let's dive in", "The real truth", em dashes galore, giving any educated consumer a giant red flag that this writing is not original to you. Fill this out once, paste it into Claude, ChatGPT, Gemini, or Grok, and it starts sounding like you. Your answers save automatically to this browser.
"For the woman building something the world doesn't have a category for yet."
Step 1 of 8
01Who you are
The basics
The foundation everything else rests on. Write like you're introducing yourself to someone who already gets it.
Don't overthink it. What do you actually do?
List them all — the shiny new launch and the thing you've been building for a decade.
02Your audience
Who you're building for
The more specific you are here, the more your AI will speak directly to the people who need you most.
03Your voice
How you sound
Your voice is your brand. This is where the magic is — let's make sure your AI doesn't flatten it.
Select all that apply, or ignore and write your own below.
DirectWarmFunnyIrreverentGroundedEducationalMotivationalConversationalAuthoritativeHonest to a faultUnapologeticNuancedResearch-backedVulnerableWitty
The single most powerful thing you can give your AI. A newsletter intro, IG caption, or podcast opener works perfectly.
04Branding
How you look
Voice isn't just words. Give your AI your visual identity so it can describe, design, or reference your brand accurately.
Headline font, body font — whatever you use consistently.
Add hex codes and a short label for each. They'll show as live swatches.
Logo usage, imagery style, design references, anything that shapes how your brand looks.
05Values & worldview
What you believe
What you believe shapes how you sound. Give your AI the philosophy, not just the personality.
What would you never compromise on, even if it cost you?
What's the world you're trying to make more real through your work?
06Content & platforms
Where you show up
Different platforms, different energy. Tell your AI what each one needs from you.
Long-form essaysShort captionsEmail newslettersVideo scriptsPodcast show notesCarousel copySales pagesPitch decksReels / short videoBooks / guides
e.g. LinkedIn = more polished, Instagram = raw and personal, Substack = long and unfiltered
07AI rules
Your operating manual
The instructions that keep your AI from going rogue. Be as specific as you want — these are your standing orders.
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08Anything else
The stuff that doesn't fit a category
Context, backstory, nuance — give it all. This is your catch-all, and it matters.
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